In the world of competitive American football, the Super Bowl is not just about the game, but also about the commercials. This year, advertisers are going all out to bring some laughs and entertainment to the viewers, with the hope of providing a brief escape from the chaos of the world. As the Philadelphia Eagles and the Kansas City Chiefs prepare to face off on the field in New Orleans, a slew of silly ads are set to grace the airwaves on Sunday.
From actors to comedians, the commercials are pulling out all the stops to grab viewers’ attention. Actor Glenn Powell takes on a modern twist of Goldilocks for Ram Trucks, while comedian Nate Bargatze clones himself and hires an opera singer due to the savings he made using DoorDash. Shaboozey takes a light-hearted stroll through New Orleans for Nerds, and the stars of the “Fast and Furious” franchise enjoy Häagen-Dazs ice cream bars in a slow cruise.
According to one source, the challenge this year is for advertisers to be as interesting as possible. With the cost of Super Bowl ad spots reaching a record-breaking $8 million for just 30 seconds, companies are under pressure to deliver captivating content. Many of the ads play on themes of nostalgia, with Budweiser bringing back its iconic Clydesdales and Meg Ryan and Billy Crystal reenacting a scene from “When Harry Met Sally” for Hellmann’s mayonnaise.
Celebrities are also taking center stage in this year’s Super Bowl ads, with unexpected pairings like Catherine O’Hara and Willem Dafoe as pickleball champs for Michelob Ultra, and David Beckham and Matt Damon as long-lost twins for Stella Artois. The use of celebrities in ads can generate buzz, but there is a risk of oversaturation in the industry.
While some expected a focus on unity and togetherness in the ads, humor seems to be the prevailing theme. With the recent divisive political climate, viewers may be craving a sense of unity, but advertisers are leaning more towards comedy to engage their audience. Additionally, several ads are highlighting the role of artificial intelligence in everyday life, with brands like Meta, GoDaddy, and Google showcasing their AI technologies.
Overall, this year’s Super Bowl commercials promise to be a mix of humor, nostalgia, and star power, with advertisers vying for the attention of viewers during the big game. Whether it’s a trip down memory lane or a peek into the future of technology, the commercials are sure to provide entertainment for all.
